SOCIAL & CULTURAL ENTREPRENEURSHIP


Wednesday, October 22, 2014

Grassroots Marketing Promotions Using The Filipino Games


Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.


Community Playing Larong Pinoy  v3

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Pinoy generation collage with LolaMagna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


The Larong Pinoy Play Camps of Magna KulturaThere will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

Store - with LP Icon + people + toys + ticketIn the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.





JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.
We’re reviving a cultural treasure with a heritage equity.
We’re instilling patriotism & family bonding among youth & adults.
We’re bringing livelihood among retailers and local vendors.
It’s an advocacy with an economic paradigm.


Buhayin Ang Laro 2



TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

.

FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  / Suntel +63 922 8990026  /  Landline Tel No. (632) 514-5868



MK Pinoy Salakot for web profiles




...

Tuesday, February 26, 2013

The Traditional Filipino Games as Team-Building Sports Fest

There comes a time when colleagues need to team-away from regular work environment, to rejuvenate and bond in a fun atmosphere.  Because people work hard, we give them time to play hard, and re-bond with their colleagues in an atmosphere of fun and friendly competition. 

There are many activities with great team-building concepts. Other than management-staff workshops, one of the most often used platforms for team-building is SPORTS.  Everybody loves to play games. 

Corporate Olympics is one of the fun activities popularly organized by the Human Resource Departments for employees.   

Corporate sporting events aim to strengthen the bond between employees, while instilling the value of team spirit in a corporate community. In the same note, it hopes to develop the employees’ competitive character and determination to excel.  Teams that play together, work together.

A current, and successful, trend in team building is having teams work together in various Group Dynamics Team Building exercises outside of their normal job duties. 

These can range from working together as a team doing crafts and activities, at times with group activity challenges against other team. Team Building sessions such as this focus on communication, trust, allocating roles, and learning how to work together.

Another often organized activity is corporate excursions.  Employees love to go “outing” and do leisurely activities together with colleagues. Company excursions range from day-tours to beach outings, and usually combined with light team-building activities. It’s all about spending time together. 


Since the 1980’s there have been many new ideas and innovative games. Other than the usual basketball or track and field games, companies have been trying more daring activities, such as “Survival” games and other adventure sports.   

While these games may be challenging to younger employees, there are still many who may not be able to participate in the activities; most especially that the work-force are not up to much physical activities, not to mention the older staff.

Team Building creates a more effective and efficient work-force.  Whatever type of activity the company chooses, more importantly, the rule of thumb is to keep it Fun, Entertaining, Dynamic and Simple.

Magna Kultura Foundation has been implementing arts and cultural programs in schools and city festivals.  In Y2005, Human Resource Departments started calling on Magna Kultura to create customized team-building programs, ranging from visual arts activities, to stage theatre, to kite-making and other crafts workshops.  And for sports oriented companies, they have a selection of different type of fun games.

Since Y2008, many have opted to launch mini-Olympics event using the Traditional Filipino Street Games. The selection of Larong Pinoy as a Sports Fest Activity was intended Human Resource staff to involve employees ---both young and old--- into doing an alternative event instead of the usual western sports.




It is a fact that only a few employees get to play in the usual sports like basketball, volleyball, or other western sports; but with Larong Pinoy everybody can play --- from the executives to staff, down to the clerks and general service employees.  It’s a game everybody knows.  It’s a game everyone can enjoy --- even the non-sporty type. Even those who don’t play enjoy just watching others play. 
 

With Larong Pinoy as sports fest platform, the team bonding goals flows naturally among employees and staff, internally at the office until the day of the event. It becomes the “talk-of-the-town”, everyone remembering childhood memories, making the office alive with youthful camaraderie.

Corporate sports fests  are usually games for only a few employees, and others simply become bystanders who attend because of compliance for attendance. It should not be the case.  In building the company as a CommuniTeam, employees at all levels must be involved in something that everyone can participate in. 

Teambuilding activities are loads of fun, but they can also be tools for strengthening your group.  Sports jargon often crosses over into the business world. The practice is used frequently in the business arena and in the sports world alike and has been credited with creating successful units time and time again.   

Employees "come together as a team" and "go for the win" when tackling an important project. The business owner, the managers, and the Department Heads are likened to team coaches. 

Bear in mind that playing sports can be a good team-building exercise that shows employees and management how to come together in pursuit of a common goal.

Treat your employees to a fun team-building activity, and your company into a CommuniTeam.  

DON’T JUST ORGANIZE A SPORTS FEST FOR THE SAKE OF GIVING EMPLOYEES AN ACTIVITY. IGNITE TEAM SPIRIT, INSPIRE TEAM WORK. ORGANIZE AN EVENT THAT WILL TRULY BE MEMORABLE. A SPORTS FEST THAT WILL BOND EMPLOYEES INTO A REAL COMMUNITY WITH SOLID CAMARADERIE. 




FOR MORE DETAILS ABOUT MAGNA KULTURA’S TEAM-BUILDING PROGRAMS, CLICK & VIEW THE FOLLOWING SITE:   http://kulturapilipinas.webs.com/corporate-mini-olympics




TRANSFORMING PEOPLE.
TRANSFORMING COMMUNITIES.
Since 2003


CONTACT INFORMATION
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION
Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026
Email: kulturapilipinas@gmail.com




Sunday, October 28, 2012

Filipino Companies Organize A Company Sportsfest Using Larong Pinoy Games




The Traditional Filipino Street Games finds its home once again back into the hearts of Filipinos, as adults re-discovered the fun of playing Larong Pinoy during Company Sports Fests; bonding with fellow-employees, and building  relationships like real “kababata’s”, with breathing  energy. It is a game everybody knows.  It is a game that anyone can play with a youthful spirit. 



The Filipino Street Games have been with us for over a century.  In today’s modern age of technology, the games are very much alive, bringing fun in communities, schools, and lately, as a team-building sports fest in local corporations.

Human Resource Department personnel saw the values that it brings to employees, as it bonds young and old together in activities that everyone can play. 

Filipino Team building is more than just dragging employees to the usual basketball intramurals or having someone give them a lecture on why it’s important to work together. People learn best when they’re moving around, interacting, and working together on fun challenges.



Since the 1980’s there have been many new sports and innovative games --- Triathlon, Xtreme Sports, Cross Games, Fun Runs, etc.  In Y2008, many companies have opted to launch sports fest using the Traditional Filipino Street Games as platform form team-building sports fests. With Larong Pinoy, employees THINK FILIPINO.


There's more than one way to improve the level of employee engagement in a company. Using Larong Pinoy is a unique platform to engage employees, creating youthful energy and fun community atmosphere at the workplace. It triggers sharing of personal experiences and insights that leads to intimate bonding.


The selection of Larong Pinoy as a Sports Fest Activity is intended to involve employees into doing an alternative event instead of the usual western sports, to make the company affair fun and truly Filipino. 

It is a fact that only a few employees get to play in the usual sports like basketball, volleyball, or other western sports; with Larong Pinoy everybody can play --- from executives, to staff, to clerks, to general service employees.  

It’s a game everybody knows.  It’s a game everyone can enjoy --- even the non-sporty type.  Larong Pinoy challenges employees & staff to re-learn the Filipino Street Games blended with team building values and youthful camaraderie in the office.  With Larong Pinoy as sports fest platform, the team bonding goals will flow naturally among employees and staff, internally at the office even before the day of the event.


What Happens When Companies Decide To Use Larong Pinoy As Sportsfest Platform?

Internally at the Office
Larong Pinoy triggers each and every employee to talk about the games, as well as their experience about it in the past --- reviewing what they know, and definitely remembering their childhood memories.  It brings out the child in everyone when they relate to one another, making the office alive with camaraderie.

It triggers individual exploration, even making young people consult elderly employees who are knowledgeable about the games.  It is a light and fun bridge for office bonding.

Larong Pinoy is a great CommuniTeam bonding platform for employees before the event, while they practice the games together.    


Then, During The Event
Larong Pinoy engages employees with a unique sporting experience (definitely different from the usual basketball or track racing). In all types of games, everyone can play --- young our old, line or staff.  And, even non-players have the fun of watching co-employees execute and compete in the games.  It's a different kind of fun.

There is total team bonding with fun-filled cooperation that naturally flow amongst participants.  Larong Pinoy leaves no physical hurt or emotional feelings (unlike rough sports like basketball), because  it’s all child-like fun games and thrills that are so Pinoy.

The Larong Pinoy sports fest impart a youthful and unforgettable experience among employees. The youthful atmosphere that it creates will make them feel as if they all grew up together.  Aside from CommuniTeam Building, it builds employee relationships .

It is a game everybody knows.  It is a game that anyone can play with a youthful spirit --- from management to staff to line employees --- young and old!   

And even after the event, the Larong Pinoy experience reverberates within the organization weeks after the event ---- making each and everyone feel as if they “grew up and played with each other when they were young”.  

This is the spirit that games of our heritage bring into an organization.  And a well-organized event even makes it more memorable.


Magna Kultura Foundation, an NGO for arts and culture, organizes Larong Pinoy sports fests for companies with a Mini-Olympics format, making it truly fun and challenging for young and old employees.  

Magna Kultura organizes traditional Filipinos street games like patintero, tumbang preso, piko, sipa, luksong tinik,, siyato, holen, trumpo, and other street games like an Olympic competition. Magna Kultura conceptualizes, organize and implement team building programs, workshops and corporate events, giving you more than what you expect, with the best value for your company.

Over 100 companies will tell you that Magna Kultura’s corporate team-building events makes are one-of-kind activities that leave lasting impression on employees and bring out the best in a company.


Treat your employees to a Fun Team-Building Sports Fest where everybody can play: Palarong Pilipino Mini-Olympics for young & old! A Sports Fest Team Bonding Activity can be held anytime of the year.  It doesn’t have to be summer. Build your corporate family into a CommuniTeam now.


MAKE LARONG PINOY YOU NEXT COMPANY SPORTS FEST EVENT, AND SEE THE DIFFERENCE. Magna Kultura will organize the event hassel-free for HRD staff and the sports committee, so they they too can play with all the rest.
  
FOR MORE DETAILS ABOUT PALARONG PINOY OLYMPICS, CLICK & VIEW THE SPORTSFEST PLAN AT THIS SITE: http://filipinogames.multiply.com/profile/resume/resume.pdf

TO VIEW SOME OF THE COMPANY OLYMPICS PHOTOS view them at http://filipinogames.multiply.com/photos/album/5/Corporate_CommuniTeam_Building



FOR MORE INFORMATION, CONTACT
Dickie Aguado, Executive Director - Magna Kultura Foundation
Direct Line: Tel No. (632) 514-5868
CP Nos.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)
Email Address: kulturapilipinas@gmail.com






.

Friday, April 20, 2012

Organize A Unique Team-Building Company Sports Fest For Your Employees


Organize a Fun Team Bonding Event for employees, anytime of the year!  And make it unique, fun and truly memorable by adding a “Pinoy Flavor”.  Make it a Palarong Pinoy Corporate Mini-Olympics!


Over 100 companies will tell you that Magna Kultura’s Larong Pinoy Sports Fest Events makes are one-of-kind activities that leave lasting impression on employees and bring out the best in a company.


A Larong Pinoy Mini-Olympics Sportsfest, and make your company event a truly unique and fun activity. Magna Kultura Foundation organizes Larong Pinoy Tournaments for companies like a Mini-Olympics. It's challenging and competitive, and best of all, it's fun and memorable.




It's a real Mini-Olympics with a tournament system.  Inter-Department competitions on Patintero, Tumbang Preso, Turumpo, Jumping Rope, Sipang Bilangan, and various Pinoy Relay Races. It's fun! It makes each and everyone feel young.



Magna Kultura (an arts & culture NGO) organizes all the event planning detail for companies a team-building sports event ---- from planning to implementation, with Tournament Systems & Procedures and a Tournament Manual with Rules for each and every game; with Referees and Marshal Manpower; as well as, preparing all the Game Materials, Registration Forms ---- so that the HR Dept. and Sports Committee can sit back, relax, and play with the rest of their fellow-employees.


The uniqueness of A Larong Pinoy company sports fest is that is is for young and old employees, for male and female, and it's even for those who don't want to play (but just watch!).  


Unlike Basketball or any of the usual western sports activities, Larong Pinoy is a game where everybody will be able to easily participate in.  Even employees who don’t want play enjoys the event --- cheering, "jeering" and supporting the teams. 


But what makes  Larong Pinoy  even great is that, everyone who plays the game with their fellow- employees gets the feeling like they are childhood playmates ("magkababata").  The activity becomes a real team-bonding experience.  And the experience goes beyond the event as employees cherishes the thoughts of the games with friendly camaraderie through-out the year.

To build a corporate family, let employees play like children.  Because employees work hard --- let them play hard!  A Sports Fest Team Bonding Activity can be held anytime of the year.  It doesn’t have to be summer. 

Make the Games of our Heritage (Larong Lahi) your company's team-building sports fest platform.  Make it Larong Pinoy!


  

FOR MORE DETAILS ABOUT THE PROGRAM, CLICK & VIEW THE SPORTSFEST PLAN THE FOLLOWING SITES:  at  http://filipinogames.multiply.com/profile/resume/resume.pdf

TO VIEW PHOTOS OF COMPANIES WHO HAVE CONDUCTED LARONG PINOY SPORTS FESTS, VISIT http://filipinogames.multiply.com/photos

 


FOR INQUIRIES, CONTACT MAGNA KULTURA FOUNDATION
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION.  
Tel. Nos. : 514-5868 /  Mobile: 0917-8990025 or 0922-8990026
Email: kulturapilipinas@gmail.com




Organizing Larong Pinoy Sports Fest for Private companies 
is an entrepreneurial approach for Magna Kultura 
to raise funds for the foundation, at the same time,
once more reviving the games of our heritage 
among adults who use to play it. 

We believe that the games must continually be revived 
among adult citizens, on top of introducing it 
among new generation of Filipino youths.

Buhayin Natin Ang Laro ng Lahi.  
Ito ang Laro Nating Ng Mga Pinoy! 





.


Magna Kultura Celebrates Earth Day




Magna Kultura Foundation celebrates Earth Day Festival together with Cultural Center of the Philippines and Greenpeace Philippines in a crusade for global environmentalism at the CCP Complex on April 22, 2012 (Sunday).

Bring your family and friends. From 9 a.m. to 5 p.m., there will be trade fairs, cultural variety shows, and more than 10 bands who will jam all through the day --- a powerful display of crusade for environmentalism with a colorful celebration.

More than 20 NGO's will be making a showcase at the CCP Complex:  Greenpeace, Haribon Foundation.  Eco-Waste Foundation; with performances by Sanghabi (ethnic & natural instruments), Paul Zialcita (aqua drums), Ermitanyo, Unitiima, Ganhava, Jonan Aguilar, Jeck Pilpil and Peacepipe. 

The event also highlights an Eco Exhibits, Eco Market, a Family Picnic for the Planet, and outdoor fun activities for adults and children.




Join the thousands of fellow-Filipinos celebrating Earth Day.  The celebrations provide a chance to remember what an amazing planet we live on.  And make the spirit of Earth Day a part of life.

More than a billion people will be celebrating Earth Day worldwide. It is a day to think of the environmental challenges we face and how to solve them.  Earth Day reminds us that we all share the same planet. Sharing Earth means taking responsibility for what we use and how we use it. Protecting Earth is every person’s and every country’s responsibility. 

Earth Day isn’t the only day when the world can and should celebrate the planet we all share. We believe that protecting the environment should be part of our consciousness, in the way to live. There are many different things each of us can do to help protect species, keep Earth clean, and fix damage that has been done. It will help make sure that future generations won’t run out of the things we all need, like clean water, air, and soil. 

Celebrate Earth Day.  Together let's create a higher level of environmental consciousness among our fellow-Filipinos.  Join the thousands of fellow-Filipinos celebrating Earth Day.  The celebrations provide a chance to remember what an amazing planet we live on.  And make the spirit Earth Day a part of life.




Saturday, February 25, 2012

Palarong Pinoy Corporate Olympics

More and more Filipino corporations are organizing Palarong Pinoy sports fests. Over 100 companies have held Larong Pinoy Corporate Mini-Olympic Events.  Human Resource Managers have testified that a Larong Pinoy even is truly a one-of-kind activity that leave lasting impression on employees, and bring out the best in each and everyone.

Unlike Basketball or any of the usual western sports activities, Larong Pinoy is a game where everybody will be able to easily participate in.  Even employees who don’t want play enjoys the event --- cheering, "jeering" and supporting the teams.  Iba ang Larong Pinoy.  Ito ang tunay na Laro nating mga Pinoy.

A Larong Pinoy  company sports fest is both for young and old employees, for male and female, and for everybody who’s every inch a Filipino.


Magna Kultura started advocating Palarong Pinoy company sports fests in 2009 as a way of promoting patriotism among adults in a fun way.  Since then, the word spread that companies could have an alternative sporting event other than the usual western games.  Companies have been requesting Magna Kultura to organize their sports fest not only during summer, but any month of the year.


Magna Kultura organizes the games like a real Olympics with Tournament Systems, Referees, Game Marshals. Employees are grouped into teams with team captains.  And competitions are conducted with matches on Patintero, Tumbang Preso, Jumping Rope, Sipang Bilangan, and various Pinoy Relay Races with timed heats & team scores tabulated.

But what makes it even great is that, everyone who plays the game with their fellow- employees gets the feeling like they are childhood playmates (magkababata).  The activity becomes a unique team-bonding experience.  The experience goes beyond the event as employees cherish the thoughts of the games through-out the year.

To build a corporate family, let employees play like children.  Because employees work hard --- let them play hard!  A Sports Fest Team Bonding Activity can be held anytime of the year.  It doesn’t have to be summer.



 

For more information, visit our Larong Pinoy website athttp://filipinogames.multiply.com/  To get a sample document that you can use to present to your management, download an event concept plan athttp://filipinogames.multiply.com/profile/resume/resume.pdf


For coordination, contact:
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION
Tel. Nos. : 514-5868 /  Mobile: 0917-8990025 or 0922-8990026