SOCIAL & CULTURAL ENTREPRENEURSHIP


Friday, November 4, 2016

Larong Pinoy As Below-The-Line Campaign


WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.


 Events marketing is a great vehicle to catch the attention of target customers.   
But how many times have you joined events that did not deliver bottom-line results? 
And in how many occasions have you sponsored events that are also being 
implemented by other product-brands --- making you a "me-too" sponsor?
  
 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 
product in district-communities, and create 
not only goodwill among Filipino families, 
but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. 
It is a potent event vehicle for building goodwill among families.
 

ITO ANG LARO NG MGA PINOY

 
The Filipino Street Games are timeless.   
It is still well-loved by many families.



Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.



Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.


The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.



The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.




LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 




THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

  • LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
  • THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
  • INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.  
  • LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS
 



AN ADVOCACY WITH A LIVELIHOOD PROGRAM



Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   





WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  


Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.





MAKE LARONG PINOY CORPORATE PR ACTIVITY COMBINED WITH A CONSUMER PROMOTION EFFORT THAT WILL BRING DAY-AFTER SALES.
 
Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  



From children to parents to grand-parents. The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.




Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 



It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.


 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 
IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  


The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 



IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  


Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 



Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS





FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)

Direct Line No.: (632) 514-5868





Monday, March 16, 2015

Organizing A Corporate Mini-Olympics


The Traditional Filipino Games are back in the mainstream of society, and private corporations have been using it as a Team-Building Company Sportsfest, with a Mini-Olympics flavor.



Filipino corporations have made Larong Pinoy a Mini-Olympics Sport Fest, energizing employees with games that they use to play in their childhood years. It's a great way to build camaraderie.


Over a thousand companies have re-discovered the fun of the Larong Pinoy games, and has organized it as Mini-Olympics event.


Human Resource Managers have testified that a Larong Pinoy Sports Fest is truly a one-of-kind event-activity that leaves lasting impression among employees. It bonds employees like real “magkababata” (i.e., childhood friends). 


For many years, many companies have been organizing popular sports like basketball or volleyball; and usually, only younger employees get to play in the tournaments.  The Filipino Games has become an alternative to implementing the usual Western sports activities.  



Larong Pinoy is an activity where both young and old employees can play and enjoy, (unlike other sports where only the younger generation can play).

 
In Larong Pinoy games, everybody --- young and old --- are able to participate in the games.  Even employees who did not play enjoy the event, cheering and supporting their teams in every game.  The fun is unforgettable.  And best of all, employees who do not know each other become familiar with everyone.

Magna Kultura Foundation is the organizer of the Larong Pinoy company sportsfests. The organization is the national advocate of the Traditional Filipino Street Games.  



In the Y-2008, HRDs of Filipino companies started calling on Magna Kultura to organize team-building activities using Larong Pinoy games as platform for bonding employees.  

Magna Kultura organized the company sports fests, hassle-free for the HRDs: from planning to implementation, with tournament systems & procedures, game manuals with playing rules for each and every Filipino game; and running the games with referees and game marshals. The company’s organizing committee just sat back and relaxed; playing with the rest of their fellow-employees. 

Magna Kultura continues to conduct Palarong Pinoy sports fests for companies, on top of their on-going sports outreach programs in schools and barangays.  Magna Kultura works with HRDs and sports committees to conduct “proudly Pinoy” games that transforms the Filipino work-force into Communi-Teams.  




ORGANIZE A FILIPINO SPORTS FEST FOR YOUR COMPANY. Contact Magna Kultura Foundation.  Inform Magna Kultura about your sports fest plan: 
  • Scheduled date of your event
  • How many employees
  • And, the Venue






VIEW SOME OF THE COMPANY SPORTSFEST PHOTOS, preview them at  http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715


FOR MORE INFORMATION, CONTACT:
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026


_______________________________________________


Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi") 
back in the mainstream of Philippine society.


PINOY TAYO








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Sunday, March 8, 2015

Organizing The Mini-Olympics Sportsfest

Corporate Mini-Olympics Are More Fun With Larong Pinoy.  It's A Team-Building Sports Fest Where Young And Old Employees Can Play.

IT'S FUN. IT'S CHALLENGING. AND IT BREATHES YOUTHFUL BONDING AMONG EMPLOYEES.




In the past, basketball and other ballgames are organized and only a few people to play --- mostly the younger employees. But now, both young and old employees play together with the Traditional Filipino street games in an exciting mini-Olympics format.  And company sports fests come alive. 

 
Human Resource Department staff have discovered the benefits of using the Filipino games as sports fest platform: it does not only bring fun, but creates warm camaraderie among employees --- making them feel like childhood playmates, i.e. "mag-kababata".

Magna Kultura Foundation conducts the sports fest like a real Olympics event, which gives employees the grand feeling of being in a professional arena. 


The games are officiated by referees and marshals using the Official Tournament Rules instituted by Magna Kultura Foundation, the national advocate of the Filipino Games.



In organizing the company sports fest, Magna Kultura partners with the HRD and Sports Committee; internally making the event a team-building activity within the company.  Teams are formed with Team Captains, co-captains and even playing Coaches for each and every game.  Game manuals are provided by Magna Kultura, along with team line-up sheets and other vital tournament materials.



Games like Patintero, Tumbang Preso, Luksong Tinik, Luksong Lubid, and other Pinoy Games are as challenging as any Western sport.  It requires agility, skills, and strategy.   Employees match players against other department teams.  Even cheer chants are created to rally team spirit.  And, just by being Filipino, makes it more fun.



As employees plan and practice the games, a team-building atmosphere is created inside the offices.   The employee bonding solidly permeates that, even if they don’t win on the day of the event, they become satisfied with the friendship they have built in the process. 





 

CHECK-OUT THE DETAILS ABOUT PALARONG PINOY OLYMPICS. 

CLICK & VIEW THE SPORTS FEST PLAN THE FOLLOWING SITES AT http://www.slideshare.net/KulturaPilipinas/larong-pinoy-corporate-team-building-sportsfest-7517510

You can also view some of the photos of company sports fest at http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

Or, Check-out The Filipino Games Website at http://kulturapilipinas.webs.com/corporate-mini-olympics


FOR INQUIRIES:  

CONTACT DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION at Tel. Nos. (02) 514-5868, or at Mobile: 0917-8990025 or 0922-8990026; or, EMAIL: kulturapilipinas@gmail.com



Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi") 
back in the mainstream of Philippine society.


PINOY TAYO.
Buhayin Natin Ang Larong Pinoy



Wednesday, October 22, 2014

Grassroots Marketing Promotions Using The Filipino Games


Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.


Community Playing Larong Pinoy  v3

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Pinoy generation collage with LolaMagna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


The Larong Pinoy Play Camps of Magna KulturaThere will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

Store - with LP Icon + people + toys + ticketIn the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.





JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.
We’re reviving a cultural treasure with a heritage equity.
We’re instilling patriotism & family bonding among youth & adults.
We’re bringing livelihood among retailers and local vendors.
It’s an advocacy with an economic paradigm.


Buhayin Ang Laro 2



TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

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FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  / Suntel +63 922 8990026  /  Landline Tel No. (632) 514-5868



MK Pinoy Salakot for web profiles




...

Tuesday, February 26, 2013

The Traditional Filipino Games as Team-Building Sports Fest

There comes a time when colleagues need to team-away from regular work environment, to rejuvenate and bond in a fun atmosphere.  Because people work hard, we give them time to play hard, and re-bond with their colleagues in an atmosphere of fun and friendly competition. 

There are many activities with great team-building concepts. Other than management-staff workshops, one of the most often used platforms for team-building is SPORTS.  Everybody loves to play games. 

Corporate Olympics is one of the fun activities popularly organized by the Human Resource Departments for employees.   

Corporate sporting events aim to strengthen the bond between employees, while instilling the value of team spirit in a corporate community. In the same note, it hopes to develop the employees’ competitive character and determination to excel.  Teams that play together, work together.

A current, and successful, trend in team building is having teams work together in various Group Dynamics Team Building exercises outside of their normal job duties. 

These can range from working together as a team doing crafts and activities, at times with group activity challenges against other team. Team Building sessions such as this focus on communication, trust, allocating roles, and learning how to work together.

Another often organized activity is corporate excursions.  Employees love to go “outing” and do leisurely activities together with colleagues. Company excursions range from day-tours to beach outings, and usually combined with light team-building activities. It’s all about spending time together. 


Since the 1980’s there have been many new ideas and innovative games. Other than the usual basketball or track and field games, companies have been trying more daring activities, such as “Survival” games and other adventure sports.   

While these games may be challenging to younger employees, there are still many who may not be able to participate in the activities; most especially that the work-force are not up to much physical activities, not to mention the older staff.

Team Building creates a more effective and efficient work-force.  Whatever type of activity the company chooses, more importantly, the rule of thumb is to keep it Fun, Entertaining, Dynamic and Simple.

Magna Kultura Foundation has been implementing arts and cultural programs in schools and city festivals.  In Y2005, Human Resource Departments started calling on Magna Kultura to create customized team-building programs, ranging from visual arts activities, to stage theatre, to kite-making and other crafts workshops.  And for sports oriented companies, they have a selection of different type of fun games.

Since Y2008, many have opted to launch mini-Olympics event using the Traditional Filipino Street Games. The selection of Larong Pinoy as a Sports Fest Activity was intended Human Resource staff to involve employees ---both young and old--- into doing an alternative event instead of the usual western sports.




It is a fact that only a few employees get to play in the usual sports like basketball, volleyball, or other western sports; but with Larong Pinoy everybody can play --- from the executives to staff, down to the clerks and general service employees.  It’s a game everybody knows.  It’s a game everyone can enjoy --- even the non-sporty type. Even those who don’t play enjoy just watching others play. 
 

With Larong Pinoy as sports fest platform, the team bonding goals flows naturally among employees and staff, internally at the office until the day of the event. It becomes the “talk-of-the-town”, everyone remembering childhood memories, making the office alive with youthful camaraderie.

Corporate sports fests  are usually games for only a few employees, and others simply become bystanders who attend because of compliance for attendance. It should not be the case.  In building the company as a CommuniTeam, employees at all levels must be involved in something that everyone can participate in. 

Teambuilding activities are loads of fun, but they can also be tools for strengthening your group.  Sports jargon often crosses over into the business world. The practice is used frequently in the business arena and in the sports world alike and has been credited with creating successful units time and time again.   

Employees "come together as a team" and "go for the win" when tackling an important project. The business owner, the managers, and the Department Heads are likened to team coaches. 

Bear in mind that playing sports can be a good team-building exercise that shows employees and management how to come together in pursuit of a common goal.

Treat your employees to a fun team-building activity, and your company into a CommuniTeam.  

DON’T JUST ORGANIZE A SPORTS FEST FOR THE SAKE OF GIVING EMPLOYEES AN ACTIVITY. IGNITE TEAM SPIRIT, INSPIRE TEAM WORK. ORGANIZE AN EVENT THAT WILL TRULY BE MEMORABLE. A SPORTS FEST THAT WILL BOND EMPLOYEES INTO A REAL COMMUNITY WITH SOLID CAMARADERIE. 




FOR MORE DETAILS ABOUT MAGNA KULTURA’S TEAM-BUILDING PROGRAMS, CLICK & VIEW THE FOLLOWING SITE:   http://kulturapilipinas.webs.com/corporate-mini-olympics




TRANSFORMING PEOPLE.
TRANSFORMING COMMUNITIES.
Since 2003


CONTACT INFORMATION
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION
Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026
Email: kulturapilipinas@gmail.com